Skip to Content Skip to Footer
access course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course introduces content marketing\u2014a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, you will learn how to tailor your content to meet the specific needs of potential customers as they travel through the sales funnel. In addition, you will explore how to use content to build brand awareness and establish the brand as a trusted source of expert advice.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Define content marketing, and explain how it relates to social media and SEO<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>List the major types of content used in content marketing, and explain the strengths of each<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Articulate the advantages of audience targeting and audience segmentation<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the process of channel management, and explain why it is important to furthering your marketing goals<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":149742,\"uuid\":\"eb9b1e29-8ceb-4351-9ff8-45d5c98bacff\",\"type\":\"product\"}],\"buttonText\":\"Enroll now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this course for 90 days following purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Content Marketing<\/span> <span class=\"lozenge\">Marketing Funnel<\/span> <span class=\"lozenge\">Content Development<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115980,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115980\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Brand Strategy 101\",\"subhead\":\"On-Demand Training\",\"description\":\"Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.\",\"featuredImage\":{\"id\":128513,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Brand-Strategy-101_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/brand-strategy-101\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"SEO 101\",\"subhead\":\"On-Demand Training\",\"description\":\"Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.\",\"featuredImage\":{\"id\":128504,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_SEO-101_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/seo-101\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Content Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.\",\"featuredImage\":{\"id\":133236,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/Content-Marketing-Certification_Web-Card-AMA-Logo-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/content-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Content Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"content-marketing","to_ping":"","pinged":"","post_modified":"2025-07-31 08:39:16","post_modified_gmt":"2025-07-31 13:39:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=115970","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

On-Demand Learning

Our on-demand training makes it easy to stay relevant and grow your skills wherever and whenever it fits your schedule. Hone your skills in digital marketing or earn a certificate in nonprofit management. Prove you know agile project management or equip yourself with the skills to be a conversion rate master. With new courses and certificate programs regularly added, AMA On-Demand Training is ready to meet your ongoing education needs.

64 results
The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.